Andy Hoffman, the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan, appeared on the WJR radio program "Greening of the Great Lakes." Professor Hoffman discussed climate change and related environmental issues and their relationship to business strategy.

He and show host Kirk Heinze also discussed Hoffman's 2008 book, "Climate Change, What's Your Business Strategy?", co-authored with John G. Woody. The book's topic is the focus of a May 2010 Executive Education course through the Ross School of Business.