SNRE In The News

Erb alumni publish book on hybrid organizations

Journal/Publication:

MarketWire

Faculty Name:
Andrew Hoffman
Date of Publication:
9/23/2009

Student Names: Brewster Boyd ('09), Nina Henning ('09), Emily Reyna ('09), Daniel E. Wang ('08), Matthew D. Welch ('09)

The newly published book "Hybrid Organizations: New Business Models for Environmental Leadership" examines a business model that blends for-profit and non-profit enterprise while integrating sustainability principles.  The book, written by five Erb graduates, developed from Master's project work.   "'Hybrid Organizations' is a much-needed exploration of the first-movers in this new and innovative market space," said SNRE and Ross School of Business professor Andrew Hoffman, the group's Master's project advisor.