Press Release

SNRE Professor Hoffman appears on WJR's 'Greening of the Great Lakes' program

, October 30, 2009

Andy Hoffman, the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan, appears tonight on the WJR radio program "Greening of the Great Lakes."

Professor Hoffman discusses climate change and related environmental issues and their relationship to business strategy.

The show airs at 7 p.m. EST; the radio station is at 760 AM. (Listen to the podcast)

Professor Hoffman's position holds joint appointments at the School of Natural Resources and Environment and the Stephen M. Ross School of Business.  Within this role, he also serves as associate director of the Erb Institute for Global Sustainable Enterprise.

He and show host Kirk Heinze also discuss Hoffman's 2008 book, "Climate Change, What's Your Business Strategy?", co-authored with John G. Woody. The book's topic is the focus of a May 2010 Executive Education course through the Ross School of Business.

Related links:
Listen to interview on MLive: http://www.mlive.com/environment/index.ssf/2009/10/post_3.html
Greening of the Great Lakes: http://www.greeningofthegreatlakes.com/